Why is the world so obsessed with the iPod? It’s only an excessively hyped averagely functioning MP3 player after all. There are lots of other makes of MP3 players which are cheaper, better featured and more reliable.

But I guess we live in a world of image over function. A world where hype means more than reality.
Why else would women wear shoes that are uncomfortable and wreck their feet? Why else would Paris Hilton’s empty-brained expressionless face be spread over the covers of so many magazines? Why else would the Scary Movie series actually get made?

And why else would Designmobel make an iPod compatible bed now being sold by lovable old Captain Snooze?

In a move that will cause serious concerns amongst those of us that choose to use better quality, more functional portable audio devices, three major car manufacturers have struck a deal with Apple. Ford, GM and Mazda will kit all of their 2007 range of vehicles with the ability to dock an iPod, allowing control via the existing stereo controls. BMW, Mercedes Benz and Volvo already do so. I think some of the Audi range does as well.

This is great news for the mass public, who all seem to be very happy with their iPods, oblivious to the fact that there are much better products available. However it is likely to be the final blow to someone like me who will now have to buy an iPod for my next car.

Let me explain - An iPod uses a proprietary docking system, meaning that these cars will be built to support that Apple dock. To connect your own player into your car you usually a third-party car stereo head, and install an RCA (red & white stereo plugs) lead which can site in the glovebox. I did this in my Mazda 323 to plug in my iRiver. Now I can also plug an iPod or any other music gadget directly into this, but modern cars do not generally offer this facility from their highly-integrated stereos. Our Subaru Outback, for example, can only accept input via a radio transmitter, and you make a number of compromises using these devices. If an iPod dock will be the only way I can connect my portable music player, then I guess I have no choice but to buy an iPod.

Note: I plan to create a reviews section on this site very soon, and we will definitely look at the key mobile audio devices in detail.